A communication genre is a communication form that is adopted by a formal or informal community that use the communication medium in a similar way for a similar purpose. A new genre is generally based on one or more existing genres that are modified, repurposed, and/or remediated, often from the adoption of a new medium.
Yet another theory Junghyun Kim discusses in his 2003 article.
Created by J.B. Walther (1992), this theory exemplifies Kim’s Personal Interaction Perspective, stating that, “CMC is no less personal than FtF communication, given sufficient time for message exchange and interpersonal relationship development.” (Kim 8). However, there does not seem to be a clear standard for what constitutes “sufficient time.” Therefore, while this theory seeks to measure interaction by time and rate of messages exchanged, the concepts are too vague to really apply them to experiments.
SIPP plays down the value of non-verbal context clues, arguing “language and verbally transmitted messages are the main tools for developing interpersonal relationships.” (Walther and Burgoon, 1992). Kim extends this argument, again citing the element of timing, “Through positive, affirming verbal messages, immediate responses and communication, CMC also allows intensified interpersonal interaction similar to FtF communication.” (Pg 8).
Kim, Junghyun. “Interpersonal Interaction in Computer Mediated Communication (CMC) : Exploratory Qualitative Research based on Critical Review of the Existing Theories” Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003.
Again, I am merely touching on this theory due to the fact that I am this week discussing Junghyun Kim’s 2003 article in which he discusses this and other media theories. Soon, I will elaborate on this theory, including the subsequent Media Synchronicity and Media Naturalness theories.
Media richness theory, proposed by Daft and Lengel in 1984, essentially states that task performance increases when the task needs are matched to the medium’s richness. Additionally, the theory suggests that individuals predictably favor the use of specific communication media to perform certain tasks. Specifically, that rich media are a more likely to be found appropriate for “equivocal” communication, which occurs more in complex tasks. Daft and Lengel define the richness of media as the ability of information to change understanding within a time interval. The theory argues that the richness of media differs between media types, with face-to-face communication being richer than communicating via email, for example. Read the rest of this entry »
This theory is foundational to my own research, with my current working dissertation title being: “The Online Video Conversation: Social Presence in the Asynchronous Online Classroom.” I will detail this much further later. However, I am now giving this overview, since I am discussing Junghyun Kim’s 2003 article this/last week, and he addresses this theory therein.
Basically, developed by John Short, Ederyn Williams, and Bruce Christie in 1976, social presence theory measures communication media based on the degree of awareness of the other person in a communication interaction. In most cases, the higher the social presence level, the better the understanding of both speaker and message. The level is altered with the removal or addition of each communication modality, such as speech, non-verbal cues, and immediacy of exchange or feedback. Read the rest of this entry »
This is another theory that I am discussing based on its mention in Junghyun Kim’s 2003 article.
As Kim notes, this approach (Walther, Anderson, Park 1994) argues that the “[L]ack of Nonverbal cues in CMC makes it difficult (or at least more difficult) for people to interact with each other, as compared to FtF communication.” (Kim 6). However, this approach is problematic, Read the rest of this entry »
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