In Rhetoric and Reality (1987), James A. Berlin created a three-part taxonomy of rhetoric theories, based on epistemology. Objective rhetoric asserts that reality is empirically verifiable and in the material world. Subjective rhetoric states that reality is not material, but rather exists within the individual’s perception apprehension, and that the writer or speaker is very much the author, since he or she discovers a subjective reality. The audience can be persuaded (or not) to a find certain meaning. Transactional rhetoric contends that reality is Read the rest of this entry »
Kock, Ned. “The Ape That Used Email: Understanding E-Communication Behavior through Evolution Theory.” Communications of AIS 5 3 (2001): 29.
In my last posts, I’ve discussed media richness theory and media synchronicity theory, the former being foundational for the latter. Another theory on communication, which stems as a response to (actually, an alternative to) media richness theory, is the media naturalness theory proposed by Ned Kock (2001). He details two problems with the media richness theory that make it insufficient. Read the rest of this entry »
My last post discussed media richness theory. While it is not without worth for my research purposes, the theory is somewhat limited in ways that have been discussed by various authors, including Dennis and Valacich in their 1998 article, “Beyond Media Richness: An Empirical Test of Media Synchronicity Theory.” The authors define certain limitations and a lack of empirical support for media richness theory. They conclude that Read the rest of this entry »
During my TTU Presentation in May, Dr. Eaton noted that I ought to check out media richness theory, since I might find some hints at these terms I’m trying to define, such as what I know I was incorrectly calling “humanness” (watch for upcoming posts on new terms). I’ve looked into this theory and see how it fits in with what I am doing.
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