Media Synchronicity Theory

September 17th, 2009

My last post discussed media richness theory. While it is not without worth for my research purposes, the theory is somewhat limited in ways that have been discussed by various authors, including Dennis and Valacich in their 1998 article, “Beyond Media Richness: An Empirical Test of Media Synchronicity Theory.” The authors define certain limitations and a lack of empirical support for media richness theory. They conclude that Read the rest of this entry »