Media Naturalness Theory

September 19th, 2009

Kock, Ned. “The Ape That Used Email: Understanding E-Communication Behavior through Evolution Theory.” Communications of AIS 5 3 (2001): 29.

In my last posts, I’ve discussed media richness theory and media synchronicity theory, the former being foundational for the latter. Another theory on communication, which stems as a response to (actually, an alternative to) media richness theory, is the media naturalness theory proposed by Ned Kock (2001). He details two problems with the media richness theory that make it insufficient. Read the rest of this entry »