Transactional Rhetoric

September 27th, 2009

In Rhetoric and Reality (1987), James A. Berlin created a three-part taxonomy of rhetoric theories, based on epistemology. Objective rhetoric asserts that reality is empirically verifiable and in the material world. Subjective rhetoric states that reality is not material, but rather exists within the individual’s perception apprehension, and that the writer or speaker is very much the author, since he or she discovers a subjective reality. The audience can be persuaded (or not) to a find certain meaning. Transactional rhetoric contends that reality is Read the rest of this entry »