Gladwell, M. (2001). The tipping point: How little things can make a big difference: Abacus.
This book is essentially an analysis of how/why certain trends take hold with public audiences and consumers, while others do not. The idea of The Tipping Point is based on Gladwell’s contention that any style, trend, or phenomenon that can be considered influential based on a large number of people accepting and/or adopting it reaches a juncture that signals the point at which the event can be considered a significant trend. Gladwell argues that there are identifiable factors and patterns that determine if and when the tipping point will occur. These determinants are comprised of three variables. Read the rest of this entry »