Environment to Anti-Environment – McLuhan

June 10th, 2010

“From the development of phonetic script until the invention of the electric telegraph human technology had tended strongly toward the furtherance of detachment and objectivity, detribalization and individuality. Electric circuitry has quite the contrary effect. It involves in depth. It merges the individual and mass environment” (112).

I did not take too much from this essay for my own study. However, this one quote did get me thinking on our perceived and intended purposes of current communication media. Is our intent to use it to bring us closer together or to make us individuals, and regardless of intent, what is the actual effect?

Communication in our current age, that is to say communication conducted largely via the internet, does offer the opportunity for participants to be deeply involved and to merge with the larger mass environment. This point is evidenced by Read the rest of this entry »