The Agenbite of Outwit – McLuhan

June 11th, 2010

McLuhan, M. (1997). Media research: technology, art, communication: Routledge.

As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body” (121).

McLuhan does not mean that we are prone to fall in love with our own image, but rather that we fall in love with extensions of ourselves. All of the communication media that we have created are extensions of ourselves, ways to communicate in as close to a natural manner as possible while adding certain conveniences, such as communicating at a distance. Read the rest of this entry »