McLuhan, M. (1968). The gutenberg galaxy: The making of typographic man: Toronto: University of Toronto Press, 1968.
This text, obviously enough by title, largely addresses the effect of the Gutenberg press on both oral and chirograph communication. There is much to this that will be of use to me as I get further into my studies and seek to add more historical foundation. However, of most relevance today is the book’s consideration of what occurs when a new technology is presented either from within or external to a culture.