Reading Images: Multimodality, Representation and New Media – Kress

July 31st, 2010

“Each mode forces me into making certain kinds of commitments about meaning, intended or not. The choice of mode has profound effects on meaning…” (111).

Kress, Gunther. “Reading Images: Multimodality, Representation and New Media.” Information Design Journal & Document Design 12 2 (2004): 110-19.

In this 2004 article, continues his discussion of multimodality and representation (addressed in my last post). He presents his discussion from he perspective of semiotics and specifically from that of multimodality, “which deals with all he means we have for making meaning–the modes of representation–and considers their specific way of configuring the world” (110). Read the rest of this entry »