Convergence

August 16th, 2010

Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. The MIT Press, 2000.

The promise of push-pull media is to marry the programming experience of television with two key yearnings: navigating information and experience, and connecting to other people. (By Kevin Kelly and Gary Wolf, “Push” in Wired Magazine Issue 5.03 | Mar 1997).

In Chapter 14, Bolter and Grusin discuss the concept of “Convergence,” based on a 1997 article from Wired magazine, in which the editors proclaimed the end of the Web browser in favor of the new push technology formed of the convergence of existing electronic technology. The wired editors go on to suggest that the many media of cyberspace are converging as if being pulled together in a way as powerful and unavoidable as gravity. Specifically, this convergence is comprised of the telephone, television, and Internet and offers a more full bodied experience. Read the rest of this entry »