Convergence Culture – Jenkins

August 18th, 2010

Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways. (2)

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

Media Convergence
Jenkins defines media convergence as “[T]he flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want” (2). He is in part discussing media (mediums) such as Web, FtF, still image, etc. and also media as in the news media. This definition refers to content that might begin, for example, as a still image that is distributed via the web and might later be downloaded and used in someone’s video, which might then be posted in a different location. Similarly, once an image or video is publicly accessible, the news (or other) media industry could conceivably obtain it and use it for a given purpose, thus (re)distributing it to a certain area or even internationally. In this example, none of the instances are really using the same or original image; it is repurposed, remediated, and transformed in some manner with each iteration. Read the rest of this entry »