Black Box Fallacy

August 23rd, 2010

“Media convergence impacts the way we consume media.” (14).

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

Black Box Fallacy
Jenkins coined the “Black Box Fallacy” in response to the common argument that “all media content is going to flow through a single black box into our living rooms (or, in the mobile scenario, through black boxes we carry around with us everywhere we go)” (14). He goes on to cite a 202 Cheskin Research report that states that whereas the prevailing thought was one convergence and everything merging into one device, the reality is that we are seeing more divergence with many devices. Jenkins even discusses his own living room entertainment that includes television, cable box, VCR, DVD player, digital recorder, sound system, game system, and a mass of video tapes. Read the rest of this entry »