The Sophistic performance of electronic rhetoric has arrived. …It is on computers. … and it is on television. (137)
Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. The MIT Press, 1999.
In this fifth Chapter of Electric Rhetoric, Technologies of Electric Rhetoric, Welch elaborates on her idea of an electric rhetoric–stemming from an Ongian tie to secondary orality, which exists in, and due to, the electronic era. Given the ubiquity of computer use, Welch calls for a digital literacy not only for anyone wanting to enter the workplace, but also for anyone who wants to fully experience that richness that has been brought about by new media and our current state of technology. Read the rest of this entry »