Effects of Medium of Communication on Experimental Negotiation

October 31st, 2010

Short, J. A. Effects of Medium of Communication on Experimental Negotiation. Human Relations. 27 3 (1974): 225-34

This 1974 article details a study that John Short conducted to determine the effects of communication medium on experimental negotiation. While it was written over 35 years ago, it is foundational to social presence theory that Short later developed. The study was conducted due to what Short saw as a move to decentralize business and a greater difficulty of having face-to-face (FtF) communication, an occurrence far more relevant to the globalization of business and education in our current era. Read the rest of this entry »