Media Naturalness Theory 2

November 11th, 2010

Kock, Ned. “The Ape That Used Email: Understanding E-Communication Behavior through Evolution Theory.” Communications of AIS 5 3 (2001): 29.

In September 2009, I published posts on media richness theory and media synchronicity theory. (Be sure to check out this week’s posts continuing the discussion on each of those, as well.) Additionally, I discussed media naturalness theory . While that post provides a decent overview of the theory, including why he finds media richness and media synchronicity insufficient, I want to expound more on this article/theory.

A motivating factor behind Kock’s development of media naturalness theory is his observation that the existing theories that try to explain “e-communication” fall under either technological theory or under social theory. Read the rest of this entry »