Schutz, Alfred. (1967). The Phenomenology of the Social World. Northwestern University Studies in Phenomenology & Existential Philosophy. Evanston, Ill.: Northwestern University Press.
An aspect of Schutz’ discussion of face-to-face (FtF) communication and the structure of the social world that is highly relevant to the online video conversation (OVC) is that of the direct social observation. This idea has to do with the situation in which an individual is aware of another yet knows that awareness is not mutual; the observer knows the observed is unaware of him or her. This creates a special sort of Thou-orientation that the observer gains toward the observed person. Read the rest of this entry »