Everything you know about Steve Jobs and design is wrong, according to one man who should know

October 11th, 2013

Hartmut Esslinger, founder of Frog Design (the company responsible for Apple’s sweet, simple designs), is retiring and has just published his memoir, Keep It Simple – The Early Design Years of Apple, which is partly an insider’s account of the origins of Apple’s iconic products and brand. Basically, he wants to set the record straight about the myths surrounding Jobs and those early design days at Apple.