Hartmut Esslinger, founder of Frog Design (the company responsible for Apple’s sweet, simple designs), is retiring and has just published his memoir, Keep It Simple – The Early Design Years of Apple, which is partly an insider’s account of the origins of Apple’s iconic products and brand. Basically, he wants to set the record straight about the myths surrounding Jobs and those early design days at Apple.
What’s this all about?Initially, this blog detailed my doctorate and dissertation. I completed that life chapter and devote this blog to writing, content design, and user experience. Now, it sits, pretty much archived, yet containing much solid info.
QuotesIf someone doesn't like her writing enough to be pushy and hungry about finding a few people who also like it, she probably won’t get better.