Originality in Professional Writing

October 13th, 2013

As writers, we all want to deliver that exceptional, unparalleled line of prose, that all-unique gem that perfectly fits the situation and purpose, rewards both you and the customer, and leaves you showered with public accolades and shining with personal satisfaction. But in the professional writing ring, does unproved originality really trump tried effectiveness? That is, there have been so many well-written and successful examples of ad copy, copywriting, help content, User Experience content, etc. Regardless of what you can do and how good it feels, should you really  Read the rest of this entry »