As writers, we all want to deliver that exceptional, unparalleled line of prose, that all-unique gem that perfectly fits the situation and purpose, rewards both you and the customer, and leaves you showered with public accolades and shining with personal satisfaction. But in the professional writing ring, does unproved originality really trump tried effectiveness? That is, there have been so many well-written and successful examples of ad copy, copywriting, help content, User Experience content, etc. Regardless of what you can do and how good it feels, should you really Read the rest of this entry »
What’s this all about?Initially, this blog detailed my doctorate and dissertation. I completed that life chapter and devote this blog to writing, content design, and user experience. Now, it sits, pretty much archived, yet containing much solid info.
QuotesA man gazing on the stars is proverbially at the mercy of the puddles in the road.