Sweat the Small Stuff

July 23rd, 2016

Sweat the Small Stuff : The importance of page-level content and your style guide

I published this article in March. It addresses how thinking about essential issues in content design and adhering to a style guide helps ensure your content is both correct and consistent.

5 Rules For Writing Great UI Copy

March 6th, 2014

From Google Ventures: 5 Rules For Writing Great Interface Copy is a good article that discusses 5 good things to keep in mind when writing UI copy. I like “Headlines and buttons are the pillars of our products. See, there’s a good chance you’ve been writing product pillars this whole time, and didn’t even know it.

The author really nails and details some of the guidelines UI writers should practice daily (clarity, specificity, directness, labeling, etc.). His bit on personality is interesting in the light of how some UI lines and buttons need to be angled a certain way, like being more playful, while still being clear and logical. In such a situation, one needs to find a good medium in establishing personality/voice and getting to the point without being silly or confusing.

The key thing I think non-writers need to “get” from this article is that writing is part of the design process, essential as any other part, and is itself design.  It has no single place in the design process, but needs to be considered throughout the process.

Calling Out Crappy Design

November 2nd, 2013

Here’s a Reddit site on Calling out crappy design. It’s a largely humorous site where you can check out others’ submissions of poor designs and submit your own. It’s is easily to get lost and spend way too much time here.

Effective Business Writing – Part 1

October 29th, 2013

A while back, I attended a writing workshop. It was mostly aimed at writing better in general. While most of the topics were points that I (and you) already know, I did take a way some worth from it. So, here are some ideas I took from the event, since they can benefit all of us writers, including those who Read the rest of this entry »

Deconstructing Minimalist Landing Pages

October 28th, 2013

Here is a great article that discuses the trend of websites losing all superfluous and confusing imagery, text, navigation, etc. in favor of going completely minimalist on their landing pages. Such pages have a few things in common. Generally, they: Read the rest of this entry »