Sweat the Small Stuff

July 23rd, 2016

Sweat the Small Stuff : The importance of page-level content and your style guide

I published this article in March. It addresses how thinking about essential issues in content design and adhering to a style guide helps ensure your content is both correct and consistent.

5 Rules For Writing Great UI Copy

March 6th, 2014

From Google Ventures: 5 Rules For Writing Great Interface Copy is a good article that discusses 5 good things to keep in mind when writing UI copy. I like “Headlines and buttons are the pillars of our products. See, there’s a good chance you’ve been writing product pillars this whole time, and didn’t even know it.

The author really nails and details some of the guidelines UI writers should practice daily (clarity, specificity, directness, labeling, etc.). His bit on personality is interesting in the light of how some UI lines and buttons need to be angled a certain way, like being more playful, while still being clear and logical. In such a situation, one needs to find a good medium in establishing personality/voice and getting to the point without being silly or confusing.

The key thing I think non-writers need to “get” from this article is that writing is part of the design process, essential as any other part, and is itself design.  It has no single place in the design process, but needs to be considered throughout the process.

Effective Business Writing – Part 1

October 29th, 2013

A while back, I attended a writing workshop. It was mostly aimed at writing better in general. While most of the topics were points that I (and you) already know, I did take a way some worth from it. So, here are some ideas I took from the event, since they can benefit all of us writers, including those who Read the rest of this entry »

Writing to a “General” U.S. Audience

October 24th, 2013

As a follow-up to my last post, which addressed how to determine the level at which you are writing, I thought I’d give a few tips on how to write at the goal (8th Grade) reading level. Most of these points are ones you already know. So, you might consider this some form of refresher. However, I have tried to add some context and examples to each point.

Here are some points to help Read the rest of this entry »

A Little Logo Fun

October 23rd, 2013

So, a few months ago, I came across this video of a 5-yr-old’s perspective of some famous logos. It is, of course, very cute, and some logos she knows or mentally connects with person events. However, it got me thinking about how

That video lead me to Read the rest of this entry »