Originality in Professional Writing

October 13th, 2013

As writers, we all want to deliver that exceptional, unparalleled line of prose, that all-unique gem that perfectly fits the situation and purpose, rewards both you and the customer, and leaves you showered with public accolades and shining with personal satisfaction. But in the professional writing ring, does unproved originality really trump tried effectiveness? That is, there have been so many well-written and successful examples of ad copy, copywriting, help content, User Experience content, etc. Regardless of what you can do and how good it feels, should you really  Read the rest of this entry »

Banana Book Tease

October 12th, 2013

I am co-authoring a book with the illustrious Brian Dunn. The title is not actually “The Banana Book,” although you’ll find a banana metaphor does make it prominently into the text. I’ll not say a ton about it right now, but I want to mention it here, since I know there will be an increasing number of references to it in future posts, and I want you all to know what I’m talking about. I will share that it is sort of a survival guide for creatives who find themselves working in the corporate world and are still trying to make their own breakout happen. We’re nearing the final stages and should e-publish it by the end of the year. I will, of course, elaborate greatly on this as the completion/publication date draws near.