writing samples

domain tips

These are a series of tips that display randomly when a customer had searched for a domain and was awaiting the results. The tone is fun and edgy.

Act fast or be furious!
Good domains get snapped up.
Register yours now.

Greed is good
Collect multiple domain names
and drive more traffic to your website.

Be yourself
You’re unique. Search with terms that
describe your products & services.

You look best in your briefs
Online types prefer tidy names
tighter =  more memorable

Catchy catches ‘em
An easy-to-remember domain name
drives more traffic to your site.

Stick to the topic!
Search with relevant terms to
bring back the perfect domain.

Run it up the flagpole
See if your friends think your
domain name sounds any good.

Protect your brand turf
Buying that perfect .com? Make sure
the .net stays out of rival hands.

Fresh domains made daily
New domain extensions always
sit at the cool kids’ lunch table.

Simply irresistible
Avoid using numbers and hyphens and
crazy symbols that no one likes.

We’ve been around the block
58 million+ domains under management.
Yeah, we’re that good.

Feeling cheap?
Filter results by price so your wallet
doesn’t hate you in the morning.

Not 4 U 2 use
People hate mispelled, misspeled,
misspelled domain names.

Make it stick
A catchy domain name helps
you rise above the masses.

status countdown

This is a list of messages that display above a status bar. As the process completed, and the status bar advanced, these display through its completion,

CREATING YOUR ACCOUNT…
CONNECTING YOUR DOMAIN…
SETTING UP YOUR ONEDRIVE…
WORKING UP YOUR MS WORD…
POWERING UP YOUR POWERPOINT…
MAKING SURE YOUR EXCEL EXCELS…
BUILDING YOUR CLOUD STORAGE…
DOTTING AN I, CROSSING A T…
CONNECTING YOUR PROFILE…
DUSTING OFF YOUR INBOX…
GETTING YOU ORGANIZED…
FETCHING YOUR EMAILS…
FLUFFING THE PILLOWS…
POLISHING THE BRASS…
GETTING SO CLOSE…
ALMOST THERE…
DONE!

O365 creation tips

This is a list of tips that display randomly when a customer is awaiting an account setup. Most are relevant to what one can do with the application/account, but you can see that, to elicit a chuckle from one who experiences more than one of these, I added one relevant to protection from the sun.

GET YOUR HEAD IN THE CLOUDS
Your account includes 25GB of cloud storage.
Keep everything where you can always access it.

GET ORGANIZED
Don’t just throw all those cat pics and Word docs together.
File libraries in OneDrive make it simple to find everything.

ALL YOU NEED IS A BROWSER
You can edit any Microsoft file through the Web.
Yep, we’re talking access to online versions of
Excel, PowerPoint, Word, and more.

FEELING LONELY? ADD SOME MORE ACCOUNTS
You don’t have to be alone in this email world.
After you’ve set up your account, make some more.

ONEDRIVE TO RULE THEM ALL
Keep all your photos and files in OneDrive. Then,
access & share them all from your phone or computer.

GOING TO BE SPENDING TIME IN THE SUN?
A solid layer of good sunscreen is essential.
The higher SPF number, the better protection.

HOW ‘BOUT AN EXTRA LAYER OF PROTECTION
Set up multi-factor authentication to help
prevent hooligans from accessing your account.

DON’T MUTTER ‘BOUT ALL THE CLUTTER
Enable Clutter, and start training your email
account to filter spam into your “Clutter” folder.

IGNORE ANNOYING REPLY ALL CONVERSATIONS
Click Ignore to stop seeing the endless conversations
of folks who can’t stop hitting “Reply All.”

STUCK ON ANYTHING? JUST CALL US
With GoDaddy, you get 24/7 support. We’re here to
help you with anything at anytime. Seriously. Anything.

front-of-site content

This is a series of panels I wrote for the Website Builder front-of-site landing page.

Website Builder FOS

This is a Front of Site ad I wrote for Black Friday. I created the banner text and that for each of the smaller pods within the section.

Black Friday Banner

 

This is an overview I wrote about the Semper Fi Fund organization. The design decisions, including presenting centered text, were not mine.

Semper Fi Fund

error messaging

Traditional: Stoic, direct, and clear for a more serious product, such as online security and domain privacy.

  • We were unable to complete your site crawl within a 4 hour period. Search engines are not able to crawl your site properly, which will likely result in many of your pages not being crawled or indexed. Learn more »
  • An error occurred. This exception may have occurred due to server maintenance.
    Please wait a moment and return to either the page you were on or Our Home Page.
    If the problem persists, please contact our support team a <PHONE NUMBER>.
  • Verification Error
    We’re having difficulty verifying your account. If this happens again, please contact customer support.
  • Confirm
    Are you sure you want to delete this file? You can’t undo this.

Modern: More catchy and playful for a creative, hip product, such as a website builder and shopping cart.

  • Nice job! Your site is live.
    It looks like your domain is still pending setup and might take a few more minutes. In the meantime, use the link below to view your live site.
  • Yikes! It looks like we hit a snag…
    Please try again or contact customer support.
  • Uh oh. This file exceeds the 15MB size limit and can’t be uploaded.
  • Delete backup?
    Are you sure you want to delete this backup? Once you delete it, it’s gone forever.
    [ OK ] Cancel

logout messaging

These are two variations of a modal to display when a customer has been inactive too long and has been logged out. For the first, I was aloud to use a more fun, conversational tone for the heading. For the second, it needed to be more straightforward for purposes of translation into other languages.

Logout

product description

This is a bit of text that I wrote for a website builder product. The text needed to be approximately 100 words and include terms and prose that would drive SEO.

Go Daddy Website Builder™ makes building your website easy. Our 3-step Design Wizard can have you online in minutes with a gorgeous, one-of-a-kind website — no coding or technical skills required. We even create a mobile-friendly version of your site.

Go Daddy Website Builder also gives you tools to build a bigger, more dedicated customer base by interacting with your visitors via Facebook®, Twitter®, YouTube®, Flickr®, MapQuest®, and OpenTable®.

Best of all, Go Daddy Website Builder includes our 99.9% uptime guarantee and comes with the industry’s best service and support. Our friendly experts are available by phone, email, or Web 24/7.

industry article

This is an article I wrote–for UX Magazine–about the importance of seriously considering smaller UI text elements, and incorporating them into your department/company style guide.

Sweat the Small Stuff

technical article

This is an article I wrote–for the GoDaddy Garage blog–to help small business owners, who are inexperienced with Web design, think about whether to create their own site or hire a designer to do it.

Getting Online: Building Your Website vs. Hiring a Pro

help article

This is a straight-forward help article about how to preview one’s website.

Previewing and Publishing with Website Builder v7

After you critique your website and get it looking just the way you want, Website Builder lets you preview it to see how it functions online. Did we mention that we give you a free mobile website? We do!

Once you’re ready to show the world what you have, publishing your website online is just a few clicks away.

To Preview Your Website with Website Builder

  1. Log in to your Website Builder account.
  2. Click Edit Site.
  3. Click the Preview button.
  4. Click either Preview Desktop or Preview Mobile to see how your website will look.
  5. Click Exit Preview to continue editing your site.

To Publish Your Website with Website Builder

NOTE: To publish your website from the Preview page, click Publish.

  1. Log in to your Website Builder account.
  2. Click Edit Site.
  3. Next to the Manage Site icon, click Publish.
  4. Click Publish to confirm you’re ready to put your website online.
  5. Your site is live; enter your domain name in your browser to see it for real.

Want to learn more about customizing your site? Check out our Website Builder Reference Guide.