The Cultural Logic of Media Convergence

August 25th, 2010

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

“Convergence doesn’t just involve commercially produced materials and services traveling along well-regulated and predictable circuits. … It also occurs when people take media into their own hands” (17).

I this way, it is both a top-down and bottom-up structure. “Corporate convergence coexists with grassroots convergence” (18). The iPhone is an excellent example. Apple put out the iPhone which merged the iPod, a telephone, and many other features common to cell phones, such as the camera, and various applications. The item was truly revolutionary. Once this was out, many developers began designing iPhone applications on their own time. However, seeing this trend, Apple regulated it and made it so 3rd part application needed to be approved by them.
[Someone feel free to comment if my account of this iPhone event are not quite accurate, here.]

Black Box Fallacy

August 23rd, 2010

“Media convergence impacts the way we consume media.” (14).

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

Black Box Fallacy
Jenkins coined the “Black Box Fallacy” in response to the common argument that “all media content is going to flow through a single black box into our living rooms (or, in the mobile scenario, through black boxes we carry around with us everywhere we go)” (14). He goes on to cite a 202 Cheskin Research report that states that whereas the prevailing thought was one convergence and everything merging into one device, the reality is that we are seeing more divergence with many devices. Jenkins even discusses his own living room entertainment that includes television, cable box, VCR, DVD player, digital recorder, sound system, game system, and a mass of video tapes. Read the rest of this entry »

OVC as a Medium

August 21st, 2010

“Old media are not being displaced. Rather, their functions and status are shifted by the introduction of new technologies” (14).

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

OVC as a Medium
As I’ve discussed in the passed, while my research on the online video conversation (OVC) focuses on students’ use of the communication tool Viddler in the classroom, the study and the topic have little to do with Viddler. It is merely a tool that offers certain features that are beneficial to the OVC; it does not create it. Even through the course of this research, various tools and technologies are beginning to offer such features as the ability to comment within the timeline of an online video. As Henry Jenkins states, “[H]istory teaches us that old media never die–and they don’t even necessarily fade away. What dies are simply the tools we use to access media content…” (13). Regardless of whether Viddler persists, the phenomenon that is the OVC is not dependent on it or any other tool; it refers more to a method and a medium through which we communicate. Read the rest of this entry »

Convergence Culture – Jenkins

August 18th, 2010

Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways. (2)

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008.

Media Convergence
Jenkins defines media convergence as “[T]he flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want” (2). He is in part discussing media (mediums) such as Web, FtF, still image, etc. and also media as in the news media. This definition refers to content that might begin, for example, as a still image that is distributed via the web and might later be downloaded and used in someone’s video, which might then be posted in a different location. Similarly, once an image or video is publicly accessible, the news (or other) media industry could conceivably obtain it and use it for a given purpose, thus (re)distributing it to a certain area or even internationally. In this example, none of the instances are really using the same or original image; it is repurposed, remediated, and transformed in some manner with each iteration. Read the rest of this entry »


August 16th, 2010

Bolter, Jay David, and Richard Grusin. Remediation: Understanding New Media. The MIT Press, 2000.

The promise of push-pull media is to marry the programming experience of television with two key yearnings: navigating information and experience, and connecting to other people. (By Kevin Kelly and Gary Wolf, “Push” in Wired Magazine Issue 5.03 | Mar 1997).

In Chapter 14, Bolter and Grusin discuss the concept of “Convergence,” based on a 1997 article from Wired magazine, in which the editors proclaimed the end of the Web browser in favor of the new push technology formed of the convergence of existing electronic technology. The wired editors go on to suggest that the many media of cyberspace are converging as if being pulled together in a way as powerful and unavoidable as gravity. Specifically, this convergence is comprised of the telephone, television, and Internet and offers a more full bodied experience. Read the rest of this entry »