Social Presence Theory

March 9th, 2010

This theory is foundational to my own research, with my current working dissertation title being: “The Online Video Conversation: Social Presence in the Asynchronous Online Classroom.” I will detail this much further later. However, I am now giving this overview, since I am discussing Junghyun Kim’s 2003 article this/last week, and he addresses this theory therein.

Basically, developed by John Short, Ederyn Williams, and Bruce Christie in 1976, social presence theory measures communication media based on the degree of awareness of the other person in a communication interaction. In most cases, the higher the social presence level, the better the understanding of both speaker and message. The level is altered with the removal or addition of each communication modality, such as speech, non-verbal cues, and immediacy of exchange or feedback. Read the rest of this entry »

Cues Filtered Out

March 7th, 2010

This is another theory that I am discussing based on its mention in Junghyun Kim’s 2003 article.

As Kim notes, this approach (Walther, Anderson, Park 1994) argues that the “[L]ack of Nonverbal cues in CMC makes it difficult (or at least more difficult) for people to interact with each other, as compared to FtF communication.” (Kim 6). However, this approach is problematic, Read the rest of this entry »

Interpersonal Interaction in Computer Mediated Communication (CMC)

March 4th, 2010

Kim, Junghyun. “Interpersonal Interaction in Computer Mediated Communication (CMC) : Exploratory Qualitative Research based on Critical Review of the Existing Theories” Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003. < http://www.allacademic.com/meta/p112010_index.html>

Kim’s 2003 paper discusses interpersonal communication in the use of Computer Mediated Communication (CMC), in this case Instant Messenger (IM), by reviewing existing theories on the topic, particularly those that compare Face-to-Face (FtF) communication with CMC. Because this exploratory qualitative study examined IM, which is purely textual, it serves as an excellent source to help me juxtapose FtF, CMC, and the OVC.

Level of Interpersonal Communication
Kim divides the theories into three levels of interpersonal communication within CMC:
Read the rest of this entry »