Myth and Mass Media – McLuhan

May 28th, 2010

McLuhan, M. (1997). Media research: technology, art, communication: Routledge.

The effect of media, like their “message,” is really in their form and not in their content” (10).

“The spectator or reader must now be co-creator” (12).

In Myth and Mass Media, McLuhan discusses language and mass media in regard to the making of myth. While this particular essay’s topic does not directly relate to my research, McLuhan discusses some concepts foundational to his later essays, and by extension my study.

“If a language contrived and used by many people is a mass medium, any one of our new media is in a sense a new language, a new codification of experience collectively achieved by new work habits and inclusive collective awareness” (6).

The Online Video Conversation (OVC), in this sense can be seen as a new language, a new codification of experience. Additionally, those that use the OVC are creating new work habits, by their very use of the tool. Read the rest of this entry »

Residually Cyclical Style 2

October 8th, 2008

Continuing the conversation on Residually Cyclical Styles (the cyclical nature of orality and literacy), I realize the next (or most recent) cycle.
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The Syntactic Style of Digital Orality

November 19th, 2007

Another aspect of digital orality style takes into consideration how meaning is established and to what extent grammar and syntax play into that.

“Chirographic structures look more to syntactics (organization of the discourse itself)…. Written discourse develops more elaborate and fixed grammar than oral discourse does because to provide meaning it is more dependant upon linguistic structure, since it lacks the normal full existential contexts which surround oral discourse and help determine meaning in oral discourse somewhat independently of grammar.” (Orality and Literacy. 38).

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The Style of Digital Orality

November 18th, 2007

This is sort of a continuation of yesterday’s discussion on residual styles following the transition from oral to literary and then on to (not back to) a new orality. When considering the ways in which we organize our speeches, podcasts, etc., are there identifiable styles and inspirations? There are various types of podcasts, so there is no set or even general style. However, one of the most common is the radio show format. The organization and arrangement of the recording is based on this radio show format. The podcaster, whether fully intended or not, takes on the common, perhaps cliché, persona of the type of DJ he or she associates with that format. Read the rest of this entry »

Residually Cyclical Styles

November 17th, 2007

Writing was initially affected by orality. That is, it was formulaic and worked to convey the story or message through such formulas as rhythm, repetition, structured organization, etc. This is a sort of residual orality that manifested in the literary style. Eventually, writing became more flowing prose and literature as we realized the freedom of writing since it enhanced (killed?) memory. By this I mean it was no longer necessary to organize content in such an structured, formulaic manner for the sake of recalling it. Then, we became oral again with the advent of TV, radio, electronic orality, etc. Read the rest of this entry »